For most of my career, I’ve built software the way most developers do — behind closed doors, inside companies, shipping features that users never knew had my fingerprints on them. That’s fine. That’s the job. But something shifted.
The Shift #
It started with AI. Not the hype cycle — the actual building. When I started constructing Sophie, my personal AI infrastructure, I realized I was building something genuinely different from anything I’d worked on before. Not because the technology was revolutionary, but because it was mine. Every design decision reflected how I think, how I work, what I value.
And that got me thinking: what if I stopped keeping all of this to myself?
What Building in Public Means to Me #
It doesn’t mean livestreaming every keystroke. It means:
- Writing about what I’m learning as I learn it, not after I’ve polished the story
- Sharing the projects I’m working on — Sobremesa, CasaRa, PAI — and the real decisions behind them
- Being honest about what works and what doesn’t
- Connecting with people who are building similar things or thinking similar thoughts
What’s Coming #
This site is the hub. I’ll write about AI development, the experience of launching products as an indie developer, and the occasional reflection on building a life that doesn’t follow the standard playbook.
We’re also moving to Belize in May. So yeah — there’s going to be some of that too.
If any of that sounds interesting, stick around.